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Unique Capabilities

During Libey’s 30 years of direct marketing experience, expertise has been achieved in many areas of the direct marketing disciplines,  both catalog and online. This expertise sets Libey apart from other firms involved in sales and acquisitions of direct marketing businesses. Libey is a direct marketer. Libey understands direct marketing. Libey is the firm you want to tell your story when it is time to sell. Libey is the firm you want to find and evaluate a business you are buying.

Libey is a highly respected international intermediary and advisory firm focused only on catalog and multichannel direct marketing companies. The firm is well regarded for its experience and expertise including:

  • sales and acquisitions of direct marketing companies
  • performance forensics
  • strategic and market development
  • benchmarking
  • metric analyses
  • merchandising strategies and tactics
  • creative concepts
  • print/paper buying
  • pre-press technologies
  • print and website production
  • circulation planning
  • customer contact and retention strategies
  • marketing performance
  • product development and sourcing
  • operations and fulfillment
  • warehousing and stocking/drop ship strategies
  • call center management and performance
  • web development and online strategy
  • SEO/PPC/Affiliate/email and other ecommerce marketing strategies
  • management and talent assessment
  • other growth and performance elements
About Us | Unique Capabilities

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