Advisory Services
Libey Incorporated is an international advisory firm focused on catalog and multichannel direct marketing companies. Since 1988, the firm has been respected for its CEO and board-level advisory services including: strategic development; benchmarking; metric analyses; performance forensics; merchandising strategies and tactics; creative concepts; print and website production; circulation planning; customer contact and retention strategies; marketing performance; product development; operations and fulfillment; call center management and performance; web development and online strategy; affiliate marketing; management and talent assessment; and other growth and performance elements.
Don Libey is frequently engaged to advise privately held companies and private equity groups in the growth and valuation improvement of their multichannel direct marketing holdings. He often advises owners and groups on their companies for a number of years in preparation for a sale or acquisitions. His many years of direct marketing experience allow him to quickly uncover “leaks” in profitability and to “plug the holes” resulting in significantly improved EBIT.
Advisory services are structured on an annual retainer basis; Non-recurring projects are fee-based.
