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Articles 20 Practical Performance and Profit Pillars How to Offset some of the Postage Increase Re-Merchandising Roy Reiman’s Top 10 Management Rules The Heartbreak of Customer Service The Monster Trends The Mini-Strategic Plan Essentials to Circulation Management The Exit Strategy Consultation: Is It Time to Sell? Chief Merchandising Officer In a Box CMO in a Box CEO in a Box 2005: The Year Ahead The New Catalog Product Process Valuable Lessons From Home Depot Catalog Identity and First Impressions The Next Direct Marketing Evolution: Survival Changes For the Coming Five Years Customer Relationship Marketing: Exposing the Dangers The Rebirth of Cataloging Catalog Marketing: The View From 35,000 Feet The Future and Promise of “The Middles” Web Acquisitions and Investment: Perspectives and Outlooks for The E-Commerce Evolution The New Direct Marketing Management Structure Too Few, Too Little, Too Much: Why Direct Marketers Fail . . .And Ten Ways To Make Sure You Don't