Strategic Advisor
The strategic planning protocol developed by Don Libey has been used in over 100 major consumer and business to business catalog, direct marketing and ecommerce organizations. This focused approach to positioning companies for the future enables owners, CEOs, boards and senior managers to thoroughly evaluate and agree collegially upon where they are going and the most effective and profitable way to get there.
Acquisitions and sales of companies require advanced strategic planning and preparation if a successful outcome is to be realized. The preparation for selling or buying a business often begins years in advance of the actual “harvest event” or acquisition. Strategic planning is the essential first step in preparing a catalog, direct marketing or ecommerce company for sale or for acquiring other companies.
In virtually every instance, CEOs who have completed the Libey Strategic Plan process have stated that they have learned more about their business than they had expected and that the process was one of the seminal events in their company’s history.
We recommend you review the Strategic Planning Protocol found in The Library. The Protocol often serves as the basis for discussions with Don Libey regarding your highly individualized company strategic plan. Also, please review the Board Advisor service.
Libey’s Uniform Suite of Multichannel MetricsTM
Don Libey and Libey Incorporated have over thirty years of experience with benchmarking direct marketing performance. Libey’s formulaic analytic protocols and essential measurements for CEOs have been in use since 1987 and have evolved over the years to include the ever-expanding metrics of the multichannel direct marketing experience.
Beginning in 2002, Libey Incorporated offered CEOs and boards of directors a comprehensive measurement protocol that, for the first time, set down a Uniform Suite of Multichannel Metrics to be used in determining the overall performance level of a multichannel company.
In July of 2006, Don Libey completed a revision to this eloquent analytic tool and presented the comprehensive revision as a fee-based protocol at the MeritDirect Annual Co-Op in White Plains, New York, a presentation titled Libey’s Uniform Suite of Multichannel MetricsTM.
In 2008, Don Libey completed a third revision of Libey’s Uniform Suite of Multichannel MetricsTM and presented it to selected attendees at the MeritDirect CEO Forum in Miami, Florida. In its current revision, the product describes a fully furnished, comprehensive guideline for measuring the performance of the catalog channel, the online channel, the email channel, and the search channel, as well as specific metrics for revenues, customers, circulation, products, catalogs, online, operations and fulfillment, finance, and management.
Libey’s Uniform Suite of Multichannel MetricsTM was first offered as Libey’s Essential CEO Metrics to clients as a fee-based protocol in 1989 for $12,000. Upon the two subsequent revisions, the Suite has been offered, beginning in July, 2006, to clients at $15,000 and is a complete guide to understanding what has to be measured in a successful multichannel direct marketing company. The product is a schematic, not a software program. It provides the blueprint for effective analytics in one omnibus description of what is to be measured in order to improve profitability and business valuation. Additionally, Libey Incorporated assists with the client’s internal interpretation, definition, and collegial understanding of the analytic measurements by senior management.
Contact Don Libey directly to discuss how Libey’s Uniform Suite of Multichannel MetricsTM can be made available to your company for improvements in analytics leading to enhanced profits and corporate valuation.
